7 Online Psychology Secrets That Landscapers Can Use To Increase Website Conversions

7 Online Psychology Secrets That Landscapers Can Use To Increase Website Conversions

July 25, 2023 The Amateurs Digest 0

You might be sure that the business of landscaping does not normally venture into the world of psychology, but it can do. Indeed, when planning a landscaping project, one of the objectives given by the client might be that the landscaping created provides a calming influence with a space for quiet meditation, for example.

Another area where psychology and the landscaping business could be intertwined is on a landscaper’s website. When websites are being designed, the assumption is often that it is merely a mix of technical elements that make the website function and aesthetics when it comes to the website’s appearance. Both certainly apply, but psychology can also be used to make the website’s performance optimal.

What we are talking about here is not some dark art that hypnotizes people into zombies who pick up the phone and call a landscaper. Nor are we suggesting that black-hat tactics are employed within a landscaping business website, such as annoying pop-ups and scripts that make it impossible to click away with ease.

Instead, we are talking about psychological triggers, many of which are unknown to most people, including landscapers, and are often classified as’secrets’. These psychological secrets can be incorporated into the website design of a landscaping business and help that website achieve its aims. As for what some of those psychological secrets are.

Psychology Secret #1 – Clarity

One of the prime objectives of your website’s design is to avoid any risk of confusing visitors. For this reason, your website should have an uncluttered layout, clear calls to action, a simple menu and navigation system, and above all else, avoid using landscaping jargon and terminology that only landscapers would recognize and comprehend. Most of all, seoperthexperts.com.au gives the searcher what they are looking for.

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How Solar Energy Systems Increase Residential Property Values

How Energy Efficient Solar Energy Systems Increase Residential Property Values

January 29, 2023 The Amateurs Digest 0

Solar energy systems are becoming increasingly popular as more and more homeowners look to harness the sun’s power to power their homes with the help of installed equipment that includes solar batteries and solar panels. However, according to the solar experts at westsunenergy.com.au, this equipment is not just a way to reduce your carbon footprint; it is also a means of significantly increasing the value of your property.

Solar systems do this in several ways, and in this blog post, we will explore these, including those that affect property prices directly and others that do so indirectly. In doing so, we hope to show those of you looking to boost your property’s value why solar panels are a wise investment.

Lower Electricity Bills = Funds for Home Improvements

One of the most significant benefits of installing solar panels is reducing energy costs. You can lower your monthly electricity bills by generating your electricity, and the savings can add up over time. This reduction in outgoing expenses means more funds are available to finance home improvements which will invariably add value to your property.

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Quick Landscape Designs Before a Fast Sale

Quick Landscape Designs Before a Fast Sale

October 18, 2021 The Amateurs Digest 0

When you purchase your ‘forever home,’ you likely want to spend time and money on landscaping since you’re going to be enjoying the results for many years to come.

However, a property you intend to sell may not be one you want to give a complete overhaul, especially as you won’t be there to reap the rewards of your labour.

The problem is, some landscaping can be necessary to make your property stand out on the market for all the right reasons. If you need some ideas on what to do, here are some quick landscape designs before a fast sale.

General Lawn Care

You’ll know it yourself – something as simple as mowing the lawns can make a world of difference to the aesthetics of your yard. Long grass can make a property look unkempt and uncared for, particularly if it’s still being trampled by pets and children.

Spend a weekend mowing the lawns, spreading grass seed over patches, and edging around pathways and fences. You may be surprised at how much of a difference this can make to the overall appeal of your home, alternatively, getting professional lawn care help can go a long way.

Small Entertainment Area

Even though an outdoor entertainment area is not a necessity when selling your home, it gives prospective purchasers one extra area to imagine themselves in before signing on the dotted line. The best part is, creating a small outdoor space when your property lacks one doesn’t have to cost a lot of money.

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10-Steps-To-Landscape-Designing-The-Perfect-Outdoor-Living-Space-300x121

10 Steps To Landscape Designing The Perfect Outdoor Living Space

September 28, 2021 The Amateurs Digest 0

Any landscape designer who knows what they are doing would never dream of designing a garden without following a series of logical steps. The idea that you can ‘make it up as you go along’ does not exist in professional landscape design. Whilst some amateurs might try it that way, it almost certainly will end up with a landscaping project that comes nowhere near its potential as an outdoor living space.

Whether you are a hobbyist gardener, a homeowner wanting their garden landscaped, or someone who might be thinking of a career as a landscape designer or landscape architect, then you should know what steps are necessary for a customised outdoor living area. That being the case, here are the ten leading steps that should be followed by professional landscape designers and landscape architects when creating an outdoor living space.

Determine The Purpose: The first step must be to determine what the purpose of the new outdoor living space is to be. The area available will influence this, but regardless, decide if it is for parties and barbecues, quiet relaxation, a fun place for the whole family, or to be a visual delight.

Create The Layout: Next, you want to create an initial layout. This will need to take into account the space you have, any existing features that are remaining, and your ideas for any new features and furniture. Plus, some accounts must be taken out of the available budget.

Take Account Of The Surroundings: As you continue planning the new outdoor living space, you have to factor in the surroundings and, if applicable, what views there are from the garden. You want to ensure the new design does not block these. Conversely, you can use new bushes and trees to block unsightly views.

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5 Tips To Keep The Soil Healthy Within Your Landscaped Garden

5 Tips To Keep The Soil Healthy Within Your Landscaped Garden

July 23, 2021 The Amateurs Digest 0

There is a simple truth to successful landscaping that every landscaper should be aware of. That truth has nothing to do with how you position features within the design. Nor does it even relate to how much or how little you spend on the project.

We will not keep you in suspense any longer and reveal to you that the success of any landscaping project is highly reliant upon the health of the soil underneath. Hopefully, you have not rolled your eyes, nor sighed, nor, we hope, are you planning to click away thinking that soil has nothing to do with any landscaping design you are planning because the fact is it does.

If the soil in which you are going to be planting bushes, shrubs, trees or even a new lawn is not up to standard then you are heading for some difficulties and disappointments. That soil may have insufficient nutrients to sustain anything you plant in it, its consistency might be unsuitable for landscaping, it could have poor drainage, and in the worst-case scenario, it may even contain toxins, which are dangerous to plants, animals, and most worryingly, humans. The easiest solution for helping grass grow is to have the area go through the vertimowing process.

Rather than dwell on the worst of what could happen if your soil is unhealthy, we prefer to highlight some ways in which you can ensure that the health of your soil is sufficient for you to plan, implement and enjoy your landscaping design. With that being the case, here are 5 tips concerning soil health that every landscaper should be able to follow without too much difficulty.

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Ensure Your Soil Stays Healthy

5 Ways To Ensure Your Soil Stays Healthy

March 3, 2021 The Amateurs Digest 0

For any landscape design or garden, the health of the grass, flowers, bushes, and shrubs within them rely on many things, but perhaps more than anything, it is the soil they are planted in. Regardless of how large or small any landscaping project you are undertaking is, one thing they have in common in order to exist is to be located on soil that is healthy and can provide plants living in it with nutrients.

Property maintenance and landscaping experts told us having healthy soil is something that some landscape designers and gardeners overlook as they become preoccupied with deciding what features to include and what the layout is going to be. Whilst each of them, and the many other elements of a landscaping project are important, they are but nothing if the soil underneath is lifeless and worse, toxic.

One point to note is that healthy soil is about more than just what all the plants are going to be rooted in, important though it may be. In addition, soil has other important roles which include, drainage, the prevention of erosion, and they are also the base that support features within a landscape design such as walls, pathways, and decking.

As you can see the success of any landscape design is very much reliant on the soil, so the next step is to discover how exactly we can ensure that the soil underneath is the healthy soil that we need and stays that way. Here are 5 ways that can be achieved.

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Why You Should Only Entrust Your Garden Maintenance Business’s SEO Management To Professionals

Why You Should Only Entrust Your Garden Maintenance Business’s SEO Management To Professionals

January 16, 2021 The Amateurs Digest 0

Only you will know how much local competition your garden maintenance business has, but even if there is only one other company in your area, you will still have potential customers of yours signing up with that competitor. If the competition is fierce, then you must do all you can to have an edge over those other garden maintenance companies, and according to an expert SEO company, the best way to achieve this is ranking high on Google.

With your website coming out on top whenever a potential customer searches for solutions relating to garden maintenance, if you have effective SEO in place then it is your website those searching will see, and not those of your competitors. Now, that might sound like an ideal scenario, but is not one that you can achieve in one day, one week, and even getting to the top of Google within a month takes some doing.

SEO, and trying to rank the pages of your website for a range of appropriate keywords, is a long-term project that takes a lot of planning, plenty of effort, and a strategic approach to every element of that project. This is why the vast majority of business owners employ others to do it all for them so that they can focus on running their business.

When we say ‘others’, there are options as to who you entrust with the management of your SEO campaign, but if you want it done professionally and wish to see sustainable results with regards to your rankings on Google, then an SEO agency is the only real solution. Here are some of the reasons why that is the case.

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3 Tips To Make Your Business Premises A Cleaner And Healthier Workplace

3 Tips To Make Your Business Premises A Cleaner And Healthier Workplace

December 8, 2020 The Amateurs Digest 0

Maintaining a healthy work environment often means taking action in several ways. One would be to hire a professional cleaning company to ensure that you and your staff operate so that cleanliness and health are part of your daily routine.

In addition, and with recent events still a significant focus around the world, many of us are learning to work in new ways, and part of that is driven by the increasing need for hygiene, not only for our well-being but for the well-being of our colleagues and customers.

Providing a healthy and hygienic environment for its staff and customers is essential in these uncertain times. It can be the difference between a business surviving or not.

Here are three simple but highly effective ways of helping your business stay healthy.

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Plants for Shady Yard

Battling Shade: What Plants will Thrive in Your Shady Yard

September 16, 2019 The Amateurs Digest 0

Many homeowners see the shady portions of their property as a nuisance. How on earth are you supposed to get anything to grow? While it can take some serious brainstorming with your landscape design company during the design process, you will quickly discover that shade can be a blessing rather than a curse.

According to Landscapers Network you should think about how effortlessly plants prosper in woodland environments. Any shady area in your property should be able to do the same. Identify the nutrient content you require, add organic matter, then choose moisture and shade-loving plants that will adore their new environment. Here are a few of the many plants that will likely thrive.

Never Never Plants

If you’re tired of the dark, doom, and gloom of your shady yard, then it could be time to invest in a never never plant. Also known as grey star, it’s a plant that prefers shade, but can also handle sunshine.

They add vibrancy and brightness to any shady area and also require minimal maintenance. Never say never to a never never plant. (more…)

Turf Lawn

The Right Variety of Roll on Turf

January 10, 2018 The Amateurs Digest 0

One of the challenges a homeowner has is being able to grow a full, lush lawn in an area that is mostly in the shade. When the natural conditions seem to be working against sunny growth of plants such as grass, a keen gardener and homeowner needs to look at some of the different varieties that exist to fulfil their needs. If you really want beautiful, manicured lawns, you need to visit a turf farm.

While a shady area presents a challenge, it can still be covered in a lush, dark green grass which will improve the home’s appearance and satisfy the finicky homeowner who wants that even look over the whole lawn. There are a couple of varieties of grass that do quite well in shady areas, out of the sun.

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