Only you will know how much local competition your garden maintenance business has, but even if there is only one other company in your area, you will still have potential customers of yours signing up with that competitor. If the competition is fierce, then you must do all you can to have an edge over those other garden maintenance companies, and according to an expert SEO company, the best way to achieve this is ranking high on Google.
With your website coming out on top whenever a potential customer searches for solutions relating to garden maintenance, if you have effective SEO in place then it is your website those searching will see, and not those of your competitors. Now, that might sound like an ideal scenario, but is not one that you can achieve in one day, one week, and even getting to the top of Google within a month takes some doing.
SEO, and trying to rank the pages of your website for a range of appropriate keywords, is a long-term project that takes a lot of planning, plenty of effort, and a strategic approach to every element of that project. This is why the vast majority of business owners employ others to do it all for them so that they can focus on running their business.
When we say ‘others’, there are options as to who you entrust with the management of your SEO campaign, but if you want it done professionally and wish to see sustainable results with regards to your rankings on Google, then an SEO agency is the only real solution. Here are some of the reasons why that is the case.
First, when you are assessing your options for employing an SEO company, the ones which are worth considering will have multiple reviews and testimonials which will allow you to confirm that they have a track record, and more importantly a track record of success. If you think about it, you can actually search on Google to see the rankings of their current clients. If you ever needed proof they can rank a website, there it is.
Next, a professional SEO agency will not have just one individual working on your SEO, as would be the case if you hire a freelance SEO expert. The reason this is so important, and to your advantage, is that SEO covers a wide range of skills and expertise. These can include, but is not limited to:
- Planning
- Keyword Research
- Analytical Skills
- Content Creation
- Link Building
- Programming Skills
- Social Media Marketing
- Communication Skills
- Strategic Thinking
Within an SEO agency, there will be individuals that have one of these as a core skill and also those who are experts than more than one. The key point is that rather than employing an individual freelancer who has working knowledge of all of these, you can have an entire team who each apply expert knowledge, skills, and experience across the board, meaning your SEO campaign is being implemented by the ablest there is.
The third highly desirable benefit of using a professional SEO agency is that the reporting of their progress and the communication that forms part of that will be exceptional. You can expect to have a project manager, giving you a single point of content, which is far more convenient than speaking to 5 or 6 different people each time. In addition, any reporting will be comprehensive and allow you to see the progress being made across all of their objectives.