7 Online Psychology Secrets That Landscapers Can Use To Increase Website Conversions
You might be sure that the business of landscaping does not normally venture into the world of psychology, but it can do. Indeed, when planning a landscaping project, one of the objectives given by the client might be that the landscaping created provides a calming influence with a space for quiet meditation, for example.
Another area where psychology and the landscaping business could be intertwined is on a landscaper’s website. When websites are being designed, the assumption is often that it is merely a mix of technical elements that make the website function and aesthetics when it comes to the website’s appearance. Both certainly apply, but psychology can also be used to make the website’s performance optimal.
What we are talking about here is not some dark art that hypnotizes people into zombies who pick up the phone and call a landscaper. Nor are we suggesting that black-hat tactics are employed within a landscaping business website, such as annoying pop-ups and scripts that make it impossible to click away with ease.
Instead, we are talking about psychological triggers, many of which are unknown to most people, including landscapers, and are often classified as’secrets’. These psychological secrets can be incorporated into the website design of a landscaping business and help that website achieve its aims. As for what some of those psychological secrets are.
Psychology Secret #1 – Clarity
One of the prime objectives of your website’s design is to avoid any risk of confusing visitors. For this reason, your website should have an uncluttered layout, clear calls to action, a simple menu and navigation system, and above all else, avoid using landscaping jargon and terminology that only landscapers would recognize and comprehend. Most of all, seoperthexperts.com.au gives the searcher what they are looking for.